Marketing tools used for attracting delegates and visitors
Trade Conferences International is known to attract the right visitors to all its exhibitions through marketing
campaigns through the following:
- running of an official website for exhibitions (www.healthtechafrica.co.za) This site will carry all the
information regarding the exhibition. It will be updated regularly.
- posting of Health Technology Exhibition brochure. This database will be developed through research and includes all
personnel from the healthcare sector globally.
- news releases or event listings will be featured on most health websites and other relevant sites
- news articles will be loaded on websites of exhibitors who will be willing to publish the information on their
websites
- a sales team will make calls on a daily basis to relevant people from the target market
- E-mail campaigns by TCI to suppliers and potential visitors
- complimentary tickets of more than 20 000 will be printed. This will be distributed through
inserts in several target related magazines amongst others
